Founded by Edy Ongkowijaya, the pioneer idea of ayam penyet industry in Singapore in 2005 (under different flagship at that time.
About Us
D'PENYETZ offers a signature dish of Smashed Fried Chicken (AYAM PENYET) with variety of chilly sambals and cater to not just spicy lovers but also non spicy lovers.
Our Stories
D’PENYETZ GROUP is a growing F&B company that specialise in franchise system and currently has a few brand under its wings. Started in Singapore in 2009, it has expanded the presence to 6 countries now (Singapore, Indonesia, Malaysia, Brunei Darussalam, Myanmar and Australia) with a total region of 128 branches worldwide.
In Indonesia itself, it was first opened in Jakarta in 2012, and has since expanded to Bandung, Cirebon, Lampung, Medan, Aceh, Batam, Pekanbaru, Pontianak, Singkawang, Makassar, Manado and until Papua (Jayapura, Sorong, Timika).
A regular customer from Brunei Darussalam expressed interest in bringing to Bandar Sri Begawan, and in 2013 the 1st outlet was opened in Delima Square. Then expanded another one in Seri Q-Lap Mall.
In March 2016, the first outlet was opened in Yangon. It was franchised by Mr Min Zaw Min, a local who used to work in Singapore for many years. The crave and love for ayam penyet and the chilli had eventually made him and his wife Ms Shwee Sin to open the 1st outlet in Yangon in Sein Gay Har. With the good response, it grew to other locations including Junction City.
The first outlet was opened in the city of MELBOURNE. It is by Mr Andi and his wife Julie who are Indonesian who live there, who was also the franchisee of Killiney Kopitiam in Lygon St. The response was so good that the brand has become the talk of the town and having many regular customers including local Australians. In less than a year, the 2nd branch was opened in Clayton Rd. Australia is set to expand to other cities in
The first flagship franchised outlet opened in September 2020 in Downtown E!Hub Pasir Ris
Within months expanded to Jem (Jurong East Mall)
Lor Chuan (New Tech Park by Sabana Group).
And Tiong Bahru Plaza in June 2021
Lavender V Hotel in Aug 2021
Singpost Centre in September 2021
Alexandra Retail Centre in December 2021
Timbre+ Eastside in January 2022
D’PENYETZ was born in Singapore in 2009 by Edy Ongkowijaya, an Indonesian born who is based in Singapore. Within 3 years, D’PENYETZ has expanded to a total of 6 countries (Australia, Brunei, Myanmar, Singapore and Indonesia) and soon Malaysia, with more than 70 branches worldwide.
Famous for the true original ayam penyet (smashed fried chicken) along other best selling menu Iga Bakar (Grilled Beef Ribs), Tahu Telor and Ayam Bakar Taliwang, pair with super good sambal chili with spicy level up to 8 level spiciness, it caters to super spicy lovers as well as non spicy consumers.
Using premix all in paste and ready to use sambal produced in central kitchen with high tech machines, hygiene and halal process, these system has made it possible to scale up globally, achieve 95% consistency and economy of scale against rising inflation cost.
With past F&B experience of 15 years, challenges and obstacles, it has made D’PENYETZ strong and exist today and still growing and expanding. Moving forward, by grace of God, D’PENYETZ aims to expand into new markets targeting halal customers in the Middle East, USA, China, Hongkong, Japan, UK and Canada. God willing.
Regards With Love ❤️
D’PENYETZ TEAM
MISSION & VISION
With the current pandemic and market, D’PENYETZ is still optimistic to keep expanding by means of Franchising with a target of 15 outlets by 2022. Despite the social distancing dine in, it has so far been a good market for delivery platforms such as Grab Food, Foodpanda and in house islandwide delivery.
RANGE OF MENU
D’PENYETZ is well known for different level of spicy for the sambal variety, imported directly from Jakarta central kitchen. It is indeed a true original Indonesian, consistent and extensive R&D for more and more new menu and higher level of chilli targeting to a highest level 15 in due time.
Diners can opt for level 1 (Mild Spicy) for those who cant handle spicy, to level 6 (Dangerously Spicy). Variety of items are available on the menu, including chicken, duck, beef, fish Options such as:
• Ayam Penyet (Smashed Fried Chicken)
• Ayam Bakar Kecap (Grilled Marinated Sweet Sauce Chicken)
• Ayam Geprek Keju Mozarella (Smashed Chicken Cutlet Mozzarela Cheese)
• Bebek Bakar Bali (Grilled Balinese Duck)
• Iga Bakar (Grilled Beef Ribs)
• Bawal Penyet (Fried Golden Pomfret)
• Ikan Bakar Madu (Sundanese Griiled Tilapia Fish)
• Tahu Telor (Signature Fried Beancurd & Egg in Peanut Sauce)
• Mie Bakso (Beefball Noodel Soup)
• Soto Ayam (Javanese Chicken Soto)
• Gado Gado (Mixed Veg with Peanut Sauce), etc.